About us

Smart route planning, built on real-world experience

BLINDSPOT® was born in the field. Co-founder Tijl Van Mierlo spent years working as a sales rep, losing hours each week planning routes. Excel sheets, maps, guesswork… when all he really wanted was to visit customers and build relationships. He set out to find a better way. Today, BLINDSPOT® helps sales teams in Belgium and the Netherlands plan their day in just 15 minutes — with clear routes, sharp priorities and more focus.

Why the name BLINDSPOT®?

In the human eye, the blind spot is the area your brain automatically fills in. The same happens in sales planning: reps often miss opportunities or accounts without even realizing it. Blindspot fills in those gaps with data, helping you plan more strategically — and never miss a beat.

Our mission

At Blindspot, we want to help sales professionals and organizations reach their goals with less stress and more focus. We believe in simplifying time-consuming tasks through smart, intuitive tech. Not by overwhelming you with data, but by showing what really matters — fast and visually.

Our vision for the future

We collaborate with SMEs and sales teams in Belgium and the Netherlands.

As a young and ambitious team, we’re building a solution that grows with you — together with strong partners like Hatch, Webhero and Amazon. And because Blindspot was built for and by field sales reps, we value your input. Got an idea or suggestion? We’re all ears.